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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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The marketing-finance interface : an organizational perspective
Verhoef, Peter C.; Pennings, Joost M. E. - In: Handbook of marketing and finance, (pp. 225-243). 2012
Persistent link: https://www.econbiz.de/10009552413
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The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda; Sesé, F. Javier; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Customer engagement : contemporary issues and challenges, (pp. 21-52). 2016
Persistent link: https://www.econbiz.de/10011430574
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Drivers of and barriers to organic purchase behavior
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of retailing 91 (2015) 3, pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
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The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10011377071