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Family restaurant brand personality and its impact on customer's eMotion, satisfaction, and brand loyalty
Lee, Yong-ki; Back, Ki-joon; Kim, Jin-young - In: Journal of hospitality & tourism research : JHTR ; the … 33 (2009) 3, pp. 305-328
Persistent link: https://www.econbiz.de/10003879481
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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An apparel brand's channel strategy : the case of Oliver in Korea
Cho, Hyejeong; Lim, Yanghun; Ryu, Sungmin - In: Journal of business case studies 5 (2009) 6, pp. 13-22
Persistent link: https://www.econbiz.de/10003935520
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Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of fashion marketing and management 14 (2010) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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Chain restaurant patrons' well-being perception and dining intentions : the moderating role of involvement
Kim, Insin; Joen, Sang Mi; Hyun, Sunghyup Sean - In: International journal of contemporary hospitality management 24 (2012) 3, pp. 402-429
Persistent link: https://www.econbiz.de/10009545480
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Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
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Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645