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Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service

Ma, Hao; Su, Yong; Oh, Lih-Bin - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 146-159

Persistent link: https://www.econbiz.de/10011282862

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

Yang, Kiseol (contributor) - 2015

Persistent link: https://www.econbiz.de/10011302396

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

The impact of the multi-channel retail mix on online store choice : does online experience matter?

Melis, Kristina; Campo, Katia; Breugelmans, Els; Lamey, Lien - In: Journal of retailing 91 (2015) 2, pp. 272-288

Persistent link: https://www.econbiz.de/10011309679

Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275

Examining online and brick and mortar store channels switching behaviour among Malaysian consumers

Madahi, Abdolrazagh; Sukati, Inda - In: International journal of electronic marketing and … 6 (2014) 2, pp. 128-163

Persistent link: https://www.econbiz.de/10011347646

Competition between manufacturer's online customization channel and conventional retailer

Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157

Persistent link: https://www.econbiz.de/10010528864

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Increasing online sales by facilitating spillover shopping

Bhatnagar, Amit; Papatla, Purushottam - In: Journal of retailing and consumer services 29 (2016), pp. 58-69

Persistent link: https://www.econbiz.de/10011442355

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