Narrow search
Showing 21 - 30 of 81,263
Cover Image
The limited benefits of using virtual reality 360° videos to promote empathy and charitable giving
Martingano, Alison Jane; Konrath, Sara; Henritze, Evan; … - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1434-1457
Persistent link: https://www.econbiz.de/10014384441
Cover Image
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina; Urbonavicius, Sigitas - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Cover Image
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003791622
Cover Image
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Cover Image
Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements
Bennett, Roger - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10011493112
Cover Image
The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
Cover Image
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Cover Image
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia; Jia, Lei - In: Nonprofit management & leadership 27 (2017) 4, pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Cover Image
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Cover Image
Charity ugliness premium : donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising
Yu, Ziyue; Yang, Shuai; Zheng, Hualu; Chang, Xinyu - In: Journal of consumer behaviour 23 (2024) 3, pp. 1463-1477
Persistent link: https://www.econbiz.de/10014575969