perspective focused on the interconnectedness of markets, marketing, and society. In an increasingly globalized society concerned … with social and environmental sustainability, this book encourages students to think critically about the opportunities and … limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research …

By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the … paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more …

Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei …-Management: Vertrauen und Marke in den Fokus rücken (H2H-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing …) -- Operatives Marketing neu denken: Der H2H-Prozess. …

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching … understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by … marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case …

Unternehmensethik, Nachhaltigkeit, CSR oder Bio - viele Unternehmen verlieren den Überblick. Im Buch wird der Konflikt …