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Emotional advertising: Revisiting the role of product category
Geuens, Maggie; De Pelsmacker, Patrick; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-427
Persistent link: https://www.econbiz.de/10008812667
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Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; De Pelsmacker, Patrick; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10008891848
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Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement
Cauberghe, Verolien; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9, pp. 972-979
Persistent link: https://www.econbiz.de/10008443958
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Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
De Pelsmacker, Patrick; Driesen, Liesbeth; Rayp, Glenn - In: Journal of consumer affairs : official publication of … 39 (2005) 2, pp. 363-385
Persistent link: https://www.econbiz.de/10008449959
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Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
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Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie; De Pelsmacker, Patrick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 6-20
Persistent link: https://www.econbiz.de/10009854243
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New advertising formats: How persuasion knowledge affects consumer responses
de Pelsmacker, Patrick; Neijens, Peter C. - In: Journal of marketing communications 18 (2012) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10009823863
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Emotions as determinants of electric car usage intention
Moons, Ingrid; De Pelsmacker, Patrick - In: Journal of marketing management : MM 28 (2012) 3, pp. 195-238
Persistent link: https://www.econbiz.de/10009845507
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien; Geuens, Maggie; De Pelsmacker, Patrick - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 641-665
Persistent link: https://www.econbiz.de/10009334274