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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects

Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502

Persistent link: https://www.econbiz.de/10011798721

Unboxing the black box : demystifying the impact of consumers' psychological motivations on their perception of online advertising

Singh, Seema; Ahlluwalia, Sarika - In: Vision : the journal of business perspective 28 (2024) 3, pp. 374-385

Persistent link: https://www.econbiz.de/10014634465

Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior

Lee, Seunghwan; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 82-92

Persistent link: https://www.econbiz.de/10012173519

Transferring game attitudes to the brand : persuasion from age 6 to 14

Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742

Persistent link: https://www.econbiz.de/10011799705

Williams, Patti; Drolet, Aimee - 2011

This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed...

Persistent link: https://www.econbiz.de/10014176437

Universal emotional arc structure in advertisements and their favorability

Ghosh, Aruni; Deb, Madhurima - In: European journal of marketing 56 (2022) 4, pp. 1232-1267

Persistent link: https://www.econbiz.de/10013350959

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation … of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden …

Persistent link: https://www.econbiz.de/10014277631

The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management

Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232

Persistent link: https://www.econbiz.de/10014280538

Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements

Mueller, Sophia; Morton, Cynthia R.; Johnson, Benjamin K.; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 488-517

Persistent link: https://www.econbiz.de/10014295202

Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

Beckert, Johannes; Naderer, Brigitte - In: International journal of advertising : the review of … 42 (2023) 4, pp. 641-661

Persistent link: https://www.econbiz.de/10014296400