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How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari; Paramita, Widya; Jin, Frances Seowon; … - In: Marketing intelligence & planning 42 (2024) 6, pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin; Choi, Dongwon; Wojdynski, Bartosz W.; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
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Persuasive impact of fit between regulatory focus and message framing on consumer responses : message strength and choice for others
Choi, Jieun - In: The journal of applied business research 34 (2018) 2, pp. 393-403
Persistent link: https://www.econbiz.de/10011868874
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Regulatory congruence effects in two-sided advertising
Cornelis, Erlinde; Cauberghe, Veroline; De Pelesmacker, … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1451-1465
congruence in two-sided advertising messages. Additionally, it addresses the underlying mechanisms of the congruence effect …
Persistent link: https://www.econbiz.de/10014723564
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Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171