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The role of trust and social presence in social commerce purchase intention

Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135

Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...

Persistent link: https://www.econbiz.de/10011934077

The more the better? : exploring the effects of reviewer social networks on online reviews

Zhang, Jurui; Liu, Raymond R. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1667-1688

Persistent link: https://www.econbiz.de/10012178656

Analysing consumer-brand engagement through appreciative listening on social network platforms

Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313

Persistent link: https://www.econbiz.de/10012179025

Exploring the determinants of instagram as a social network for online consumer-brand relationship

Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366

Persistent link: https://www.econbiz.de/10012179030

How behaviors on social network sites and online social capital influence social commerce intentions

Horng, Shwu-Min; Wu, Chih-Lun - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10012168984

What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms

Wang, Qingliang; Miao, Fred; Tayi, Giri Kumar; Xie, En - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1005-1026

Persistent link: https://www.econbiz.de/10012153429

How to maximize advertising performance in online social networks

Liu, Yezheng; Li, Lingfei - In: Journal of the Operational Research Society 70 (2019) 8, pp. 1224-1233

Persistent link: https://www.econbiz.de/10012213689

A new framework of electronic word-of-mouth in social networking sites : the system-based approach

Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10012199990

Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users

Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115

Persistent link: https://www.econbiz.de/10011796485

Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective

Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10011752802