Narrow search
Showing 1 - 10 of 39,860
Cover Image
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Cover Image
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Cover Image
Marketization and foucault
Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Cover Image
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Cover Image
Diffusion und Marketing
Bodenstein, Gerhard - 1987
Persistent link: https://www.econbiz.de/10000736644
Cover Image
Die Akzeptanz technologischer Innovationen : eine absatztheoretische Fundierung am Beispiel von Multimedia-Systemen
Kollmann, Tobias - 1996
Persistent link: https://www.econbiz.de/10000676199
Cover Image
Diffusion von Informationstechnik
Kuhlmann, Christian - 1997
Persistent link: https://www.econbiz.de/10000956496
Cover Image
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan - 2008
Persistent link: https://www.econbiz.de/10003725674
Cover Image
Essays on diffusion and repeat sales of consumer durables : a study of the consumer electronics market
Kaya, Maria - 2007
Persistent link: https://www.econbiz.de/10003744239
Cover Image
Theories behind mobile marketing research
Vatanparast, Ramin - In: Handbook of research on mobile marketing management, (pp. 255-278). 2010
Persistent link: https://www.econbiz.de/10003919369