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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.; Nebenzahl, Israel D. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003467953
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Brand origin : theoretical framework and empirical evidence
Chlivickas, Eugenujus; Smaliukiene, Rasa - In: Marketing and management sciences : proceedings of the …, (pp. 473-475). 2010
Persistent link: https://www.econbiz.de/10003951062
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Country-of-origin image as an antecedent to brand equity
Paul, Rik; Dasgupta, Siddhartha - In: Journal of international business 2 (2010) 2, pp. 37-57
Persistent link: https://www.econbiz.de/10008856162
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.; Hem, Leif E. - In: International marketing review 28 (2011) 4, pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330
Persistent link: https://www.econbiz.de/10009428108