Similar Search Results

The affecvtive and cognitive components as factors in country branding

Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57

Persistent link: https://www.econbiz.de/10010191587

Country resources, country image, and exports : country branding and international marketing implications

Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246

Persistent link: https://www.econbiz.de/10011654414

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303

Persistent link: https://www.econbiz.de/10009424973

Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets

Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10010247522

Do international retailers benefit from being global in emerging countries? : a multilevel study in China

Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150

Persistent link: https://www.econbiz.de/10010385216

Gastro-tourism as destination branding in emerging markets

Williams, Helena A.; Williams, Robert L.; Omar, Maktoba - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010498881

Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China

Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503

Persistent link: https://www.econbiz.de/10010463504

Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...

Persistent link: https://www.econbiz.de/10012519502

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483