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Mobile promotions : a framework and research priorities

Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24

Persistent link: https://www.econbiz.de/10011489455

Mobile Marketing Management

Hua, Hongbing - 2019

Mr. Hongbing Hua's book on Mobile Marketing is an important book for marketers in that it takes lessons from China and offers them to marketers in other countries. The book is not just a lot of anecdotes and case studies but it is grounded in solid marketing theory

Persistent link: https://www.econbiz.de/10012894902

Electronic mobility market platforms : a review of the current state and applications of business analytics

Willing, Christoph; Brandt, Tobias; Neumann, Dirk - In: Electronic markets : the international journal on … 27 (2017) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10011751445

Consumer acceptance of mobile marketing communications using the QR code

Ryu, Jay Sang; Murdock, Kenneth - In: Journal of direct, data and digital marketing practice … 15 (2013) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10010257053

Herding the hordes : using location-based services and mobile messaging to affect visitor behavior

Högberg, Johan; Wästlund, Erik; Aas, Tor Helge; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 870-878

Persistent link: https://www.econbiz.de/10012230397

Consumer attitudes toward the adoption of mobile marketing in Namibia

Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 42-80

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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions

Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808

Persistent link: https://www.econbiz.de/10012177648

Four essays on mobile push notificaitons

Lachner, Michael - 2020

Persistent link: https://www.econbiz.de/10012301739

Two faces of mobile shopping : self-efficacy and impulsivity

Lee, Thaemin; Park, Cheol; Jun, Jongkun - In: International journal of e-business research : an … 10 (2014) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10010402596

Introduction : advancing understanding of mobile applications in marketing

Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362

Persistent link: https://www.econbiz.de/10012494323

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