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Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.; Zhao-Serrano, Qianyu - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin; Perren, Rebeca - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
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Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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Barilla goes mobile with Ringo
Pazzagli, Ambra - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia; Fu, Ning; Li, Yiding; Liu, Dong - In: Journal of global marketing 37 (2024) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272