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Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Revisiting integrated mobile advertising model in Indonesia : a replication study

Pradipta, Naufal; Santoso, Adhi Setyo; Nelloh, Liza … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 33-52

Manuscript type: Research Article Research Aims: Kim's previous study proposed a web advertising model such as … study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives … are insignificant to flow experience. Thus, informativeness is insignificant to advertising value and flow experience …

Persistent link: https://www.econbiz.de/10014335627

The factors that influence the acceptance and adoption of mobile marketing by university students

Cruz, Rui Manuel Nunes; Rosário, Albérico Travassos; … - In: International journal of business and systems research … 15 (2021) 4, pp. 527-543

Persistent link: https://www.econbiz.de/10012596138

Consumers Perception and Responsiveness to Bulk SMS Advertising in the Sudan

Mansour, Ilham Hassan Fathelrahman - 2019

Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of … SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS … receiving SMS advertising but they have some concerns about providing their personal data to advertising companies. These …

Persistent link: https://www.econbiz.de/10012870382

Targeting and privacy in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising

Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058

Persistent link: https://www.econbiz.de/10012179089

How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory

Hajian, Ava; Prybutok, Victor R.; Chang, Hsia-Ching - In: Journal of marketing communications 29 (2023) 5, pp. 510-532

Persistent link: https://www.econbiz.de/10014321989

A pilot study of some aspects of the perceived usability of mobile advertising among students

Rožman, Maja; Oreški, Dijana; Tominc, Polona - In: Naše gospodarstvo : NG 68 (2022) 3, pp. 50-60

results regarding various aspects of mobile advertising perceptions for young people. The objective of this pilot study is … towards mobile advertising and further on the perceived usefulness of mobile advertising among young people. Results show that … of factors affecting the positive perception of the usefulness of mobile advertising among students and for designers of …

Persistent link: https://www.econbiz.de/10013470622

Customer's attitude towards mobile advertising in Bangladesh

Huq, Sheikh Majedul; Alam, S. M. Shahedul; Nekmahmud, Md.; … - In: International journal of business and economics … 4 (2015) 6, pp. 281-292

Persistent link: https://www.econbiz.de/10011506181