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Sponsorship in marketing : effective partnerships in sports, arts and events

Cornwell, T. Bettina - 2020 - 2nd edition

Persistent link: https://www.econbiz.de/10013180591

Marketing mit ökologisch orientierten Zielsetzungen für die Erhaltung von Ökosystemen durch Umweltsponsoring

Halcour, Florian - 1992

Persistent link: https://www.econbiz.de/10012880480

Sportmonitor Essen 2013 : eine empirische Analyse über das Image regionaler Sportvereine und ihre Sponsoring- und Promotionangebote ; [Ergebnisbericht]

Naskrent, Julia; Rüttgers, Christian - 2013

Persistent link: https://www.econbiz.de/10010212052

Making a Difference Through Marketing : A Quest for Diverse Perspectives

Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016

the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations … research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing … practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in …

Persistent link: https://www.econbiz.de/10012396713

Understanding sponsorship : a consumer-centric model of sponsorship effects

Wakefield, Lane; Wakefield, Kirk; Keller, Kevin Lane - In: Journal of advertising 49 (2020) 3, pp. 320-343

Persistent link: https://www.econbiz.de/10012260491

Tattooing and brand sponsorship : how far is too far?

Weidner, Kelly; Bal, Anjali; Rains, Samantha; Leeds, … - In: The journal of product & brand management 25 (2016) 4, pp. 387-393

Persistent link: https://www.econbiz.de/10011607140

Jahrbuch Kulturmarken : der Premium-Katalog für Sponsoringangebote und Sponsoringlizenzen im europäischen Kulturmarkt

Causales GmbH - Berlin : Causales - Gesellschaft für Kulturmarketing … - 14-

Persistent link: https://www.econbiz.de/10011991644

Sponsorship programmes and corruption in sport : management responses to a growing threat

Roberts, Samantha; Chadwick, Simon; Anagnostopoulos, … - In: Journal of strategic marketing 26 (2018) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10011860414

Less "sponsorship as advertising" and more sponsorship-linked marketing as authentic engagement

Cornwell, T. Bettina - In: Journal of advertising 48 (2019) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10012201393

Practice (mis)matching : multiple performations of a cultural sponsorship network

Ryan, Annmarie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1445-1469

Persistent link: https://www.econbiz.de/10012042283

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