Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of...

"Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical...

Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution...