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Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation
Öberseder, Magdalena; Schlegelmilch, Bodo; Murphy, Patrick - In: Journal of Business Ethics 124 (2014) 1, pp. 101-115
measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization … and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in …
Persistent link: https://www.econbiz.de/10010989883
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A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm
Alvarado-Herrera, Alejandro; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 140 (2017) 2, pp. 243-262
Persistent link: https://www.econbiz.de/10011635441
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Conceptualizing and measuring consumer social responsibility : a neglected aspect of consumer research
Quazi, Ali; Azlan Amran; Mehran Nejati - In: International journal of consumer studies 40 (2016) 1, pp. 48-56
Persistent link: https://www.econbiz.de/10011537897
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Contemporary CSR model : conceptualization, scale development, and validation to measure consumer perceptions
Karpal Singh Dara Singh; Abbasi, Munir A.; Ghazanfar … - In: The international journal of business science & applied … 16 (2021) 3, pp. 63-85
The objectives of this article are twofold. The first objective is to review three CSR models to propose a new contemporary model of CSR, representing the significant commitments and practices organisations should undertake in their quest to become socially responsible. The second objective is...
Persistent link: https://www.econbiz.de/10012814266
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Measuring credibility perceptions in CSR communication : a scale development to test readers' perceived credibility of CSR reports
Lock, Irina; Seele, Peter - In: Management communication quarterly : an international … 31 (2017) 4, pp. 584-613
Persistent link: https://www.econbiz.de/10011741079
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Measuring corporate social responsibility in tourism : development and validation of an efficient measurement scale in the hospitality industry
Martínez, Patricia; Pérez, Andrea; Rodríguez del … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 365-385
Persistent link: https://www.econbiz.de/10009775405
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Corporate social performance as antecedent of consumer's brand perception
Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383