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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
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Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.; Hanks, Lydia - In: Journal of service management 23 (2012) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
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To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of business ethics : JOBE 109 (2012) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
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Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
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Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal; Verheijen, Steef - In: Communicating corporate social responsibility : …, (pp. 405-424). 2014
Persistent link: https://www.econbiz.de/10010346502
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The meaning and uses of cause-related marketing
Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
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Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S. - In: Journal of euromarketing 25 (2016) 1/2, pp. 19-33
Persistent link: https://www.econbiz.de/10011559347