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The phenomenon of cult brands...
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1
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
2
Brand association in jewellery segment : scale development and validation
Jaggi, Shamily
;
Nim, Dheeraj
- In:
International journal of applied management science : IJAMS
12
(
2020
)
4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Saved in:
3
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
4
Measuring brand experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
5
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
Saved in:
6
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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7
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
Saved in:
10
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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