Narrow search
Showing 41 - 50 of 367,597
Cover Image
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Cover Image
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Cover Image
Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira - In: The marketing review 16 (2016) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
Cover Image
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini; Zotos, Yorgos - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Cover Image
Advertising effects? : an elemental experiment
Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Cover Image
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Cover Image
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh; Abhishek - In: Vision : the journal of business perspective 21 (2017) 3, pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
Cover Image
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila; Krajcovic, Peter - In: International journal of business & management : IJoBM 5 (2017) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
Cover Image
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940