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The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred - In: Journal of advertising research 55 (2015) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: The changing roles of advertising : [extended versions …, (pp. 313-327). 2013
Persistent link: https://www.econbiz.de/10009773946
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Advertising and violence : concepts and perspectives, (pp. 23-41). 2015
Persistent link: https://www.econbiz.de/10010498568
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Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.; Kyrousi, Antigone G. - 2011
Persistent link: https://www.econbiz.de/10010191072
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Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.; Sedgewick, Jennifer R.; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
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Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir; Chowdhury, M. K. - In: The IUP journal of marketing management : IJMM 16 (2017) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D. - 1976
Persistent link: https://www.econbiz.de/10000733739
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Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul - In: New approaches to discourse and business communication, (pp. 62-81). 2009
Persistent link: https://www.econbiz.de/10003877613