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Messen im Wandel : Messemarketing im 21. Jahrhundert
Fuchslocher, Hermann; Hochheimer, Harald - 2000
Persistent link: https://www.econbiz.de/10001409076
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Aufsätze zur Selbstselektion und zum Messemanagement
Scheel-Kopeinig, Sabine - 2010
Persistent link: https://www.econbiz.de/10008696504
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Targeting efficiencies among trade show nonattendees
Berné, Carmen; García-Uceda, Esperanza - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 3, pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
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Marketing : vor, während und nach der Messe
Bernard, Florian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003984044
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Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin; Weber, Karin - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 115-132). 2015
Persistent link: https://www.econbiz.de/10010532435
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Local industry structure and the formation of temporary clusters : the case of the Shanghai International Auto Show (SIAS)
Kong, Xiang; Zhang, Yu-Fei - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 175-193). 2015
Persistent link: https://www.econbiz.de/10010533046
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B2C-Trendstudie: Perspektiven, Potenziale und Positionierung von Publikumsmessen
Kirchgeorg, Manfred; Wiedmann, Martin; Ermer, Beatrice - 2012
Persistent link: https://www.econbiz.de/10010253173
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A methodology for business model evolution : application in the mobile exhibition industry
Pateli, Adamantia G.; Giaglis, George M. - In: The Second International Conference on Mobile Business …, (pp. 87-102). 2003
Persistent link: https://www.econbiz.de/10003625640
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred (ed.) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003000909
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Messe & Event : Österreichs 1. Fachmagazin für Messebusiness, Erlebnismarketing und Meetings
1997-: Parndorf : CRM Medientrend GmbH; anfangs: Wien : …; … - 16.1997 -
Persistent link: https://www.econbiz.de/10002896351