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Global market segmentation : methodologies and challenges
Walters, Peter G. - 2008
Persistent link: https://www.econbiz.de/10003655879
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun; Wills, James R.; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655932
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Pricing for global markets
Cavusgil, S. Tamer - 2008
Persistent link: https://www.econbiz.de/10003656333
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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Brands as a global ideoscape
Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005
Persistent link: https://www.econbiz.de/10003239266
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Status markets and standard markets in the global garment industry
Aspers, Patrik (contributor) - 2005
The purpose of this paper is to analyze the social construction of order in two adjacent markets in the production flow of the global garment industry. The consumer market is identified as a status market, while the production market is defined as a "standardʺ market. In a status market, order...
Persistent link: https://www.econbiz.de/10003213017
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Trade shows as tools of regional and global marketing in politics
Goehrmann, Klaus E. - In: Trade show management : planning, implementing and …, (pp. 71-79). 2005
Persistent link: https://www.econbiz.de/10003142395
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Globalisierung und internationales Marketing: Wer treibt Wen?
Lange, Manfred - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10001776626