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Judging product effectiveness from perceived spatial proximity
Chae, Boyoun; Li, Xiuping; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
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Do sympathy biases induce charitable giving? : the persuasive effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - 2014
Persistent link: https://www.econbiz.de/10010257327
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara - In: Advertising in new formats and media : current research …, (pp. 3-18). 2016
Persistent link: https://www.econbiz.de/10011473385