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Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel; San Martín, Héctor; Garcia de … - In: International marketing review 33 (2016) 5, pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
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The origins and consequences of consumer animosity in Slovenia : a qualitative study
Perviz, Lejla; Geč, Tina; Vida, Irena; Dmitrovič, Tanja - In: Economic and business review : EBR 16 (2014) 2, pp. 133-161
Persistent link: https://www.econbiz.de/10011612110
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson; Nilsson, Jonas - In: European journal of marketing : EJM 51 (2017) 2, pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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When does it pay off to link a brand name to a country?
Nes, Erik B.; Gripsrud, Geir - In: Journal of euromarketing 23 (2014) 1/2, pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719
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Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10011297670