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The positive effect of assortment size on purchase likelihood : the moderating influence of decision order
Gao, Leilei; Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 542-549
Persistent link: https://www.econbiz.de/10011597878
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The "shaken self" : product choices as a means of restoring self-view confidence
Gao, Leilei; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10003860909
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Wanting even more : acquisition procedure motivates continued reward acquisition
Zhang, Yan; Gao, Leilei - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 230-245
Persistent link: https://www.econbiz.de/10011551035
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Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options
Gao, Leilei; Li, Yanjie; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 1002-1012
Persistent link: https://www.econbiz.de/10011489895
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Strategy compability : the time versus money effect on product evaluation strategies
Su, Lei; Gao, Leilei - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 549-556
Persistent link: https://www.econbiz.de/10010410176
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The identified donor effect : disclosure of the donor's name shapes the recipient's behavior
Chen, Yunqing; Gao, Leilei - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 232-250
Persistent link: https://www.econbiz.de/10013177889
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The small predicts large effect in crowdfunding
Fan, Tingting; Gao, Leilei; Steinhart, Yael - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 544-565
Persistent link: https://www.econbiz.de/10012316042
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009717179