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Beyond rhetoric : re-thinking...
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Carson, David
106
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30
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12
Gross, Nicole
9
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8
Kupiec-Teahan, Beata
8
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8
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6
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Entrepreneurship and Change : Understanding Entrepreneurialism as a Driver of Transformation
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ECONIS (ZBW)
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61
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
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62
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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63
Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types
Sethna, Zubin
;
Jones, Rosalind
;
Edwards, Richard
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 267-295
Persistent link: https://www.econbiz.de/10010393476
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64
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
65
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
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66
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
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67
The lone digital tourism entrepreneur : knowledge acquisition and collaborative transfer
Alford, Philip
;
Jones, Rosalind
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012297483
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68
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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69
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
70
Is CSR the panacea for SMEs? : a study of socially responsible SMEs during economic crisis
Magrizos, Solon
;
Apospori, Eleni G.
;
Carrigan, Marylyn
; …
- In:
European management journal
39
(
2021
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012520712
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