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Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises

Adom, Kwame; Tettey, Louis Numelio; Acheampong, George - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 253-269

Persistent link: https://www.econbiz.de/10014295536

Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing

Kennedy, Elena Dowin; Horky, Alisha Blakeney; Kaufmann, … - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 310-327

Persistent link: https://www.econbiz.de/10014295547

The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java

Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11

decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 … entrepreneurial marketing (opportunity-driven, proactiveness, customer intensity, risk taking, resource leveraging, and value creation …

Persistent link: https://www.econbiz.de/10014477060

Impact of digital technologies adoption on firm performance : the mediating role of social value creation and the moderating role of entrepreneurial marketing in Indian SMEs

Manigandan, R.; Raghuram, J. Naga Venkata - In: International journal of information systems and change … 14 (2024) 2, pp. 198-229

Persistent link: https://www.econbiz.de/10015064841

Small firms crafting growth niches in the French wine industry : the role of entrepreneurial marketing

Barton, Lisa C.; Painbéne, Sandra; Barton, Harry - In: The international journal of entrepreneurship and innovation 13 (2012) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10009613864

Entrepreneurial marketing dimensions and SMEs performance

Sadiku-Dushi, Nora; Dana, Leo Paul; Ramadani, Veland - In: Journal of business research : JBR 100 (2019), pp. 86-99

Persistent link: https://www.econbiz.de/10012023781

Re-evaluating entrepreneurial marketing dimensions in the pursuit of SME innovation and growth

Gameti, Daniel K.; Collins, Jamie D.; Morrish, Sussie C. - In: Journal of business strategies 38 (2021) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10012592900

Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs

Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10003949207

A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky

Morrish, Sussie C.; Deacon, Jonathan H. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 113-124

Persistent link: https://www.econbiz.de/10008987934

Entrepreneurship marketing : principles and practice of SME marketing

Nwankwo, Sonny (contributor); … - 2011

Persistent link: https://www.econbiz.de/10008757892