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Customer integration in mass customisation : a key to corporate success
Theilmann, Claudia; Hukauf, Martin - In: International journal of innovation management 18 (2014) 3, pp. 1-23
Persistent link: https://www.econbiz.de/10010387332
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The power of one : gaining business value from personalization technologies
Pal, Nirmal; Rangaswamy, Arvind - 2003
Persistent link: https://www.econbiz.de/10011557350
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan; Kleer, Robin; Piller, Frank T. - In: Journal of business economics : JBE 91 (2021) 6, pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
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From many to one : personalized product fulfillment systems
Rangaswamy, Arvind; Balakrishnan, Anantaram - In: The power of one : gaining business value from …, (pp. 33-57). 2003
Persistent link: https://www.econbiz.de/10011588670
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Efficient safety method kit for user-driven customization
Roth, Michael - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011772785
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Value Co-Creation needs Customer Readiness : Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosme...
Schlangen, Kareen; Feistkorn, Carolin; Menzel, Larissa - In: Kundenintegration & Customer Empowerment, (pp. 79-90). 2017
Persistent link: https://www.econbiz.de/10011706704
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Die (Ohn-)Macht des Prosumenten : eine kritische Betrachtung des neuen Rollenverhältnisses von Konsument und Produzent
Kesseler, Kristina - 2018 - Als Manuskript gedruckt
Stichwörter: der moderne Verbraucher -- Typisierung der Generationen (Nachkriegsgeneration, Babyboomer, Generation X, Y, Z) -- Social Web -- Open Innovation -- Open Source -- nachhaltiger Konsum -- soziale Innovation -- Sharing Economy -- Prosumtion (Fallauswahl IKEA, Opel ADAM, Tchibo ideas,...
Persistent link: https://www.econbiz.de/10011867775
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Company-customer interaction in mass customization
Jost, Peter-J.; Süsser, Theresa - In: International journal of production economics 220 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012175346