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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie; Hill, Ronald Paul; Oleksiuk, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza; Ebrahimi, Bahman P.; Shiri, Mahmood - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536