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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning

Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329

Persistent link: https://www.econbiz.de/10011507416

The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry

Sandada, Maxwell; Finch, Henry - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 6, pp. 5-19

Persistent link: https://www.econbiz.de/10011513873

Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...

Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468

Persistent link: https://www.econbiz.de/10010423879

Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective

Burghausen, Mario; Balmer, John M. T. - In: Corporate communications : an international journal 19 (2014) 4, pp. 384-402

Persistent link: https://www.econbiz.de/10010424183

Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective

Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463

Persistent link: https://www.econbiz.de/10010430657

Corporate branding and issues management : integrating two concepts to enhance corporate reputation

Einwiller, Sabine; Ingenhoff, Diana - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 249-269). 2008

Persistent link: https://www.econbiz.de/10003719746

Corporate branding : where are we? ; a systematic communication-based inquiry

Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283

Persistent link: https://www.econbiz.de/10011405889

Impact of Corporate Social Responsibility Communication on Corporate Brand Personality Assessment

Mishra, Manit - 2014

This paper explores the relationship between corporate communications in general, Corporate Social Responsibility (CSR) communication in particular, and brand personality associations. Multidimensional Scaling (MDS) was used to create a perceptual map of four brands of beverages: (1) Tata Tea; (2)...

Persistent link: https://www.econbiz.de/10013053084

Corporate citizenship : challenging the corporate centricity in corporate marketing

Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699

Persistent link: https://www.econbiz.de/10012545106

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-25

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

Persistent link: https://www.econbiz.de/10012655116