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Innen beginnen : von der internen Kommunikation zum Internal Branding
Krobath, Karin (ed.); Schmidt, Holger J. (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868214
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Markenpolitik für hybride Produkte : Herausforderungen, Dimensionen und praktische Gestaltungsempfehlungen
Schmitz, Gertrud; Krieger, John; Modlich, Stephanie - 2010
Persistent link: https://www.econbiz.de/10008662989
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
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Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina; Bartsch, Silke; Fichtel, Sina; … - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 53-72). 2011
Persistent link: https://www.econbiz.de/10009373463
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An examination of the relationship between employee perception and hotel brand equity
Tsang, Nelson K. F.; Lee, Louisa Y. S.; Li, Frances X. H. - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 481-497
Persistent link: https://www.econbiz.de/10009374128
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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Internal branding : relevance, management and challenges
Piehler, Rico; Hanisch, Stephan; Burmann, Christoph - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10010494838
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The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike; Cachelin, Joe͏̈l Luc; Maas, Peter; … - In: The journal of services marketing 25 (2011) 7, pp. 497-508
Persistent link: https://www.econbiz.de/10009387524