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Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney; Kim, Yeseul; Lim, Mikyoung; Arroyo, … - In: Journal of retailing 99 (2023) 4, pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores
Lindblom, Arto - 2023
behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the …
Persistent link: https://www.econbiz.de/10014442231
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Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
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Retail experience stores : experiencing the brand at first hand
Jones, Peter; Comfort, Daphne; Clarke-Hill, Colin; … - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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Service environment, provider mood, and provider-customer interaction
Fowler, Kendra; Bridges, Eileen - In: Managing service quality : MSQ ; an international journal 22 (2012) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
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Strategic design responsiveness : an empirical analysis of US retail store networks
Shockley, Jeff; Plummer, Lawrence A.; Roth, Aleda V.; … - In: Production and operations management : an international … 24 (2015) 3, pp. 451-468
Persistent link: https://www.econbiz.de/10010528614
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Atmosphere as a store communication tool
Renko, Sanda - In: Handbook of research on retailer-consumer relationship …, (pp. 239-257). 2014
Persistent link: https://www.econbiz.de/10010379300
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Customer Experience im Einzelhandel : Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist
Goetzeler, Teresa Anna; Jung, Hans H.; Kraft, Patricia - 2021
Persistent link: https://www.econbiz.de/10012802099
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Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel
Garde, Shirin La; Lienbacher, Eva; Cesinger, Beate - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 70 (2022) 3/4, pp. 233-241
Persistent link: https://www.econbiz.de/10014247276