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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay - In: Technological forecasting & social change : an … 172 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing; Chen, Chieh-Wen; Chen, Wen-Kuo; Lin, Ko-Han - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
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Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning; Vail, Colin; Kohli, Amarpreet S.; … - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
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The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Yang, Yongzhong; Khan, Zobi; Zhang, Yu - In: Asian Academy of Management journal : AAMJ 25 (2020) 2, pp. 167-188
Persistent link: https://www.econbiz.de/10012499493
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Distinguishing between the impact of social media public and private compliments on customers' future service recovery expectations
Bozkurt, Sıddık; Gligor, David - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502644
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Platform quality factors influencing content providers' loyalty
Kim, Junic - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502736