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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
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Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
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The stigma of mental illness : using segmentation for social change
Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
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Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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Social innovation for sustainability and social inclusion
Kumar, Dinesh; Gupta, Punam - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
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Solving complex problems : enduring solutions through social entrepreneurship, community action, and social marketing
Hamby, Anne; Pierce, Meghan; Brinberg, David - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 369-380
Persistent link: https://www.econbiz.de/10011791095
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"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao; Kemper, Joya - In: Journal of macromarketing 42 (2022) 3, pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
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Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké; Maclaran, Pauline; Chatzidakis, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
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Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003779987