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Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
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Personal norm and pro-environmental consumer behavior : an application of norm activation theory
Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49
based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 … activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm …
Persistent link: https://www.econbiz.de/10012696130
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Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Ternovsky, Denis S.; Prizhigalinskaya, Tatiana N.; … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 3/17, pp. 662-671
Persistent link: https://www.econbiz.de/10011868433
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Social marketing : a way of responsibility
Gupta, Juhi - In: Social responsibility of business enterprises, (pp. 353-363). 2009
Persistent link: https://www.econbiz.de/10003810016
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Social Marketing
Bruhn, Manfred - 2007
Persistent link: https://www.econbiz.de/10003433134
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Charting social marketing's implications for service-learning
Domegan, Christine; Bringle, Robert G. - In: Journal of nonprofit & public sector marketing 22 (2010) 3, pp. 198-215
Persistent link: https://www.econbiz.de/10008654717
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Relationship marketing and social marketing
Marques, Susana; Domegan, Christine - In: The SAGE handbook of social marketing, (pp. 44-60). 2011
Persistent link: https://www.econbiz.de/10009380710
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497