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1
The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H.
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 119-124
Persistent link: https://www.econbiz.de/10011544287
Saved in:
2
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
3
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
4
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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5
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
6
When sports celebrity doesn't perform : how consumers react to celebrity endorsement?
Upadhyay, Yogesh
;
Singh, Shiv Kumar
- In:
Vision : the journal of business perspective
14
(
2010
)
1/2
,
pp. 67-78
Persistent link: https://www.econbiz.de/10008648093
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7
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
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8
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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9
Testimonialwerbung mit prominenten Sportlern : eine empirische Untersuchung
Nufer, Gerd
;
Heider, Catrina
-
2012
Aufmerksamkeit generiert und die Kaufentscheidung nachhaltig beeinflusst. Besonders
Sportler
können positiv konnotierte …
Persistent link: https://www.econbiz.de/10009580018
Saved in:
10
Sports celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
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