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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan; Kocić, Milan; Filipović, Jovana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 36 (2018) 2, pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307