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Understanding attitude-behaviour gap in purchasing mobile phones
Yadav, Seemant Kumar; Agrawal, Vivek - In: International journal of Indian culture and business … 26 (2022) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10014314170
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Optimierung der Kundenbindung in Massenmärkten : eine empirische Untersuchung im österreichischen Mobilfunkmarkt
Kindermann, Harald - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355398
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey; Cervellon, Marie-Cécile - In: Journal of fashion marketing and management 18 (2014) 4, pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
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What's yours is now mine : deviant consumption through acquisitive crime
Martin, Kelly D.; Cullen, John B.; Martin, Michael W. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 140-157
Persistent link: https://www.econbiz.de/10009753865
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Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
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Values, schemas, and norms in the culture-behavior nexus : a situated dynamics framework
Leung, Kwok; Morris, Michael W. - In: Journal of international business studies : JIBS ; an … 46 (2015) 9, pp. 1028-1050
Persistent link: https://www.econbiz.de/10011410953
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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Consumer initial acceptance and continued use of recommendation agents : literature review and proposed conceptual framework
Sheng, Xiaojing; Li, Jianzhi; Zolfagharian, Mohammad Ali - In: International journal of electronic marketing and … 6 (2014) 2, pp. 112-127
Persistent link: https://www.econbiz.de/10011347647