//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ready to win? : generating hig...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Online-Marketing
13,277
Internet marketing
13,161
Social Web
6,131
Social web
6,123
Consumer behaviour
5,267
Konsumentenverhalten
5,254
Glücksspiel
4,417
Gambling
4,402
Werbewirkung
2,371
Advertising effects
2,355
Electronic Commerce
2,265
Online-Handel
2,117
Online retailing
2,114
E-commerce
2,110
Advertising
2,018
Werbung
2,016
Direktmarketing
1,928
Beziehungsmarketing
1,850
Relationship marketing
1,845
Viral marketing
1,796
Virales Marketing
1,794
Markenführung
1,705
Brand management
1,704
Computerspiel
1,607
Direct marketing
1,580
Theorie
1,527
Theory
1,502
Video game
1,500
Internet
1,477
Marketingmanagement
1,359
Marketing management
1,343
USA
1,181
United States
1,158
Deutschland
1,038
Markenimage
989
Brand image
983
Germany
953
Experiment
898
Social media
892
Website
873
more ...
less ...
Online availability
All
Undetermined
7,852
Free
4,497
Type of publication
All
Article
13,882
Book / Working Paper
7,735
Journal
87
Other
11
Type of publication (narrower categories)
All
Article in journal
11,336
Aufsatz in Zeitschrift
11,336
Aufsatz im Buch
2,022
Book section
2,022
Graue Literatur
1,542
Non-commercial literature
1,542
Working Paper
1,358
Arbeitspapier
1,244
Hochschulschrift
496
Collection of articles of several authors
401
Sammelwerk
401
Thesis
305
Aufsatzsammlung
301
Ratgeber
261
Guidebook
245
Case study
240
Fallstudie
240
Conference paper
144
Konferenzbeitrag
144
Lehrbuch
139
Konferenzschrift
124
research-article
116
Textbook
109
Dissertation u.a. Prüfungsschriften
51
Bibliografie enthalten
49
Bibliography included
49
Conference proceedings
48
Handbook
48
Handbuch
48
Collection of articles written by one author
45
Sammlung
45
Glossar enthalten
39
Glossary included
39
Amtsdruckschrift
36
Government document
36
review
28
Article
27
review-article
21
Bibliographie
18
Advisory report
16
more ...
less ...
Language
All
English
18,703
German
2,514
Undetermined
425
French
46
Swedish
13
Spanish
9
Russian
8
Polish
7
Dutch
6
Italian
5
Lithuanian
3
Serbian
3
Czech
2
Danish
2
Norwegian
2
Portuguese
2
Chinese
2
Afrikaans
1
Bulgarian
1
Finnish
1
Croatian
1
Slovak
1
Ukrainian
1
more ...
less ...
Author
All
Humphreys, Brad R.
60
Kreutzer, Ralf T.
60
Schnytzer, Adi
51
Paul, Rodney J.
48
Weinbach, Andrew P.
46
Forrest, David
35
Peel, David
34
Tucker, Catherine
33
Dwivedi, Yogesh Kumar
32
Skiera, Bernd
32
Goldfarb, Avi
31
Vaughan Williams, Leighton
31
Walker, Douglas M.
30
Law, Chun Hung Roberts
28
Holland, Heinrich
27
Johnson, Johnnie E. V.
27
Wilbur, Kenneth C.
27
Wirtz, Bernd W.
27
Prentice, Catherine
26
Chaffey, Dave
25
Franses, Philip Hans
25
Wong, IpKin Anthony
25
Garrett, Thomas Andrew
24
Schwarz, Torsten
24
Wolfers, Justin
24
Franck, Egon
23
Fritz, Wolfgang
23
Isen, Adam
23
Pelsmacker, Patrick de
23
Cesarini, David
22
Ghose, Anindya
22
Krafft, Manfred
22
Lindqvist, Erik
22
Castronova, Edward
21
Kollmann, Tobias
21
Mann, Andreas
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Karjaluoto, Heikki
20
Ozuem, Wilson
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
110
National Bureau of Economic Research
95
IGI Global
35
Deutscher Dialogmarketing Verband
19
Information Resources Management Association
19
OECD
12
Springer Gabler <Firma>
12
Department of Economics and Accounting, College of the Holy Cross
11
Deutscher Direktmarketing-Verband
11
Haufe-Lexware GmbH & Co. KG
11
Books on Demand GmbH <Norderstedt>
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
American Marketing Association
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
8
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
8
Nomos Verlagsgesellschaft
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Edward Elgar Publishing
6
Organisation for Economic Co-operation and Development
6
Peter Lang GmbH
6
Springer-Verlag GmbH
6
Verlag Dr. Kovač
6
Wiley-VCH
6
EconWPA
5
Erasmus Research Institute of Management
5
Federal Reserve Bank of St. Louis
5
SOEP-IS Group
5
Technische Universität Braunschweig
5
Université Paris-Dauphine (Paris IX)
5
epubli GmbH
5
Campus Verlag
4
Department of Economics, University of Alberta
4
Europäische Kommission
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
Siegfried-Vögele-Institut <Königstein, Taunus>
4
Springer International Publishing
4
Trinity College Dublin / Department of Economics
4
UVK Verlagsgesellschaft mbH
4
more ...
less ...
Published in...
All
Journal of business research : JBR
393
Journal of retailing and consumer services
216
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
150
The journal of gambling business and economics
131
International journal of hospitality management
127
Journal of marketing communications
126
Journal of advertising research
125
International journal of advertising : the review of marketing communications
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Springer eBook Collection
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
Tourism management : research, policies, practice
99
Information systems research : ISR
96
International journal of electronic marketing and retailing : IJEMR
96
NBER working paper series
95
Technological forecasting & social change : an international journal
94
Applied economics
92
Journal of internet commerce
84
Journal of promotion management : innovations in planning and applied research
80
International journal of advertising : the quarterly review of marketing communications
77
Electronic commerce research
75
Journal of travel and tourism marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Economics letters
70
CESifo working papers
68
Psychology & marketing
68
Journal of management information systems : JMIS
67
NBER Working Paper
67
International journal of technology marketing : IJTMkt
66
Working paper / National Bureau of Economic Research, Inc.
65
Journal of marketing
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
Cogent business & management
62
Marketing intelligence & planning
62
Business horizons
61
more ...
less ...
Source
All
ECONIS (ZBW)
20,257
USB Cologne (EcoSocSci)
634
RePEc
370
Other ZBW resources
218
EconStor
164
BASE
53
OLC EcoSci
10
USB Cologne (business full texts)
8
ArchiDok
1
more ...
less ...
Showing
61
-
70
of
21,715
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung
Klimmt, Christoph
;
Steinhof, Christian
;
Daschmann, Gregor
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003664514
Saved in:
62
Online-Gaming - von der Nische zum Massenphänomen
Kaumanns, Ralf
;
Siegenheim, Veit A.
;
Neus, Andreas
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
2
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003495424
Saved in:
63
Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja
;
Raffel, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003551848
Saved in:
64
Virtuelle Welten : neue Chancen für das Marketing?
Fritz, Wolfgang
;
Dettmann, Jessica
-
2007
Persistent link: https://www.econbiz.de/10003535873
Saved in:
65
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
66
Virtual business empires at Second Life
Chauhan, Roma
;
Kumar, Gaurav
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10009576397
Saved in:
67
Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.
;
Huang, Li-shia
;
Jeng, Shih-ping
;
Chou, …
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 20-47
Persistent link: https://www.econbiz.de/10009578911
Saved in:
68
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
69
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
70
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->