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Humphreys, Brad R.
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Forrest, David
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71
Playing with food : content analysis of food advergames
Lee, Mira
;
Choi, Yoonhyeung
;
Quilliam, Elizabeth Taylor
; …
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 129-154
Persistent link: https://www.econbiz.de/10009531253
Saved in:
72
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min
;
Min, Kyeong Sam
;
Kellaris, James J.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Saved in:
73
The content analysis of advergames in Hungary
Hofmeister-Tóth, Ágnes
;
Nagy, Peter
- In:
Qualitative market research : an international journal
14
(
2011
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009261191
Saved in:
74
Wirtschaftliche Chancen und Rechtsprobleme des In-Game-Advertising
Schmidt, Peter
-
2011
Persistent link: https://www.econbiz.de/10009426902
Saved in:
75
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
76
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
77
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
78
Gamification and social media as tools for tourism promotion
Kachniewska, Magdalena
- In:
Handbook of research on effective advertising …
,
(pp. 17-51)
.
2015
Persistent link: https://www.econbiz.de/10011283776
Saved in:
79
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
80
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
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