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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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Web 2.0 im Private Banking : die Auswirkungen moderner Internetdienste auf den Beratungsprozess
Keller, René W. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003785398
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Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji; McCarthy, Breda - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 155-176
Persistent link: https://www.econbiz.de/10012668422
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Get them while they are young : social media and customer service at retail banks
Abras, Ana; Mattos, Guilherme G. C. - In: Journal of financial services research 59 (2021) 1/2, pp. 97-113
Persistent link: https://www.econbiz.de/10012488468
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Bank 2.0 : how customer behaviour and technology will change the future of financial services
King, Brett - 2010
Persistent link: https://www.econbiz.de/10009152738
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Wissensmanagement im Bankvertrieb
Peters, Anja - 2011
Persistent link: https://www.econbiz.de/10009511980
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The role of social media in internet banking transition during COVID-19 pandemic : using multiple methods and sources in qualitative research
Naeem, Muhammad; Ozuem, Wilson - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502713