Facing growth pressures, firms attempt to target the large low-income consumer segment present in emerging markets. This multi-method study develops research insights regarding consumer-, retailer-, firm-, category- and country-level factors that enhance the acceptability, awareness,...

Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking...

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands...

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed...