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A born global gradually advancing its internationalization : a case study of internationalization process of a small tour operator in a niche market
Nessel, Karolina - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 69-95
Persistent link: https://www.econbiz.de/10010355543
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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International entrepreneurship and customer orientation in globalizing markets: a study on born global firms
Zucchella, Antonella - In: Managing customer relationships on the Internet, (pp. 201-221). 2006
Persistent link: https://www.econbiz.de/10003242467
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Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman; Torkkeli, Lasse; Sultana, Hafiza; … - In: Industrial marketing management : the international … 101 (2022), pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
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The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
Baker, William E.; Grinstein, Amir; Perin, Marcelo … - In: Journal of international entrepreneurship 18 (2020) 1, pp. 63-91
Persistent link: https://www.econbiz.de/10012228412
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Advanced issues of internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs
Kijpokin Kasemsap - In: International journal of sustainable entrepreneurship … 1 (2016) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10011649353
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Marketing strategies of "born globals" companies when entering the foreign market
Reková, Eliška - In: Trends economics and management 12 (2018) 31, pp. 87-100
current modern trends and to be able to adapt to new export strategies. …
Persistent link: https://www.econbiz.de/10012022192
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man - In: International business review : the official journal of … 27 (2018) 5, pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205