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The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Gümüş, Mehmet; Kaminsky, Philip; Mathur, Sameer - In: International journal of production research 54 (2016) 7/8, pp. 2108-2135
Persistent link: https://www.econbiz.de/10011495815
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint; Dewani, Prem Prakash - In: Journal of global information management 30 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
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Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
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Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna; Hernes, Marcin - In: European research studies 24 (2021) 3, pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
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A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna - In: Opsearch : journal of the Operational Research Society … 59 (2022) 1, pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008