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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Never apologize and never explain
Hirsch, Peter B. - In: Journal of business strategy 35 (2014) 2, pp. 49-52
Persistent link: https://www.econbiz.de/10010385659
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The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.; Nowlin, Edward L.; Ang, Tyson - In: Journal of marketing theory and practice 24 (2016) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
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Image repair theory in the context of strategic communication
Benoit, William L. - In: The Routledge handbook of strategic communication, (pp. 303-311). 2015
Persistent link: https://www.econbiz.de/10010468318
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Managing the message : the effects of firm actions and industry spillovers on media coverage following wrongdoing
Zavyalova, Anastasiya; Pfarrer, Michael D.; Reger, … - In: Academy of Management journal : AMJ 55 (2012) 5, pp. 1079-1101
Persistent link: https://www.econbiz.de/10009673158
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Reputation and leadership in a public broadcast company
Oliver, Sandra M.; Allen, Anthony Clive - In: Handbook of corporate communication and public …, (pp. 255-264). 2004
Persistent link: https://www.econbiz.de/10002559285
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The Instant Image : Edwin Land and the Polaroid Experience
Olshaker, Mark - 1978
Persistent link: https://www.econbiz.de/10002585176
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Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.; Pronschinske, Mya R.; Walker, Matthew - In: Journal of business ethics : JOBE 102 (2011) 4, pp. 639-652
Persistent link: https://www.econbiz.de/10009300351