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Emotions in social media : an analysis of tweet responses to MH370 search suspension announcement

Yeo, Su Lin; Pang, Augustine; Cheong, Michelle; Yeo, … - In: International journal of business communication : IJBC … 57 (2020) 2, pp. 194-211

Persistent link: https://www.econbiz.de/10012193526

Digital customer as a creator of the reputation of modern companies

Szwajca, Danuta - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 255-266

Scientific and technical developments and progressive digitization in almost all areas of life have led to the development of a new type of digital customer, with specific requirements and expectations for suppliers of goods and services. Customers, in particular consumers, are one of the key...

Persistent link: https://www.econbiz.de/10012125108

Ethical management of intangible assets in contemporary organizations

Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392

Persistent link: https://www.econbiz.de/10011735306

Examining corporate social responsibility as a public relations vehicle : an empirical study

Komodromos, Marcos - In: International journal of corporate strategy and social … 1 (2017) 2, pp. 101-117

Persistent link: https://www.econbiz.de/10011747129

Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement

Sauer, Nicola E.; Hofmann, Verena - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 3-14

Persistent link: https://www.econbiz.de/10011780835

Public relations as image and reputation management

Murtarelli, Grazia; Romenti, Stefania; Carroll, Craig E. - In: Public Relations, (pp. 175-193). 2021

Persistent link: https://www.econbiz.de/10012504911

Corporate social responsibility and supply chain : a study for evaluating corporate hypocrisy with special focus on stakeholders

Tiwari, Mohit; Tiwari, Tripti; Santhose, Samuel Sam; … - In: International journal of finance & economics : IJFE 28 (2023) 2, pp. 1391-1403

Persistent link: https://www.econbiz.de/10014253402

Not one and the same : published opinion as a poor predictor of public opinion

Morath, Tobias; Schwaiger, Manfred; Mahler, Kristina - In: Marketing : ZFP ; journal of research and management 44 (2022) 2, pp. 3-23

Persistent link: https://www.econbiz.de/10013365245

Corporate reputation and stakeholder engagement : do assurance quality and assurer attributes matter?

García-Sánchez, Isabel-María; Raimo, Nicola; … - In: International journal of auditing : IJA 26 (2022) 3, pp. 388-403

Persistent link: https://www.econbiz.de/10013329802

Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility

Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393

Persistent link: https://www.econbiz.de/10014318231