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Purpose – Corporations communicate CSR policies through a variety of methods, and the goal of the study is to explore young adult consumers’ communication preferences and the implications for managers to effectively communicate CSR to boost their corporate brand image and reputation. The...
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The experience of the author and a review of the literature identifies a number ofpossible limitations in current theories of internationalization. Existing theoriescan be broadly classified under the headings of either "stage school" orcontingency theories. There appears to have been little...
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Purpose: The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities perspective. Many studies highlight the importance of the Internet in helping smaller firms internationalize. However, few...
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