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How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
Gunasti, Kunter; Ross, William T. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 823-837
Persistent link: https://www.econbiz.de/10003807429
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How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
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When strategic renewal does not occur : explaining the vertical integration of sales forces
Anderson, Erin; Dalsace, Frédéric; Ross, William T. - 2006
Persistent link: https://www.econbiz.de/10003740340
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
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Buyer monitoring : a means to insure personalized service
Kwortnik, Robert J.; Lynn, W. Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583
Persistent link: https://www.econbiz.de/10003896155
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786